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"Communicating the Cooperative Value Package"
Cooperatives have a great story to tell but often fall short in communicating their value package. October is National Cooperative Month and launches the United Nations International Year of Cooperatives. This is a great time to sharpen your communication efforts. On Wednesday, October 26th the eXtension Cooperative Community of Practice and the Council on Food, Agricultural, and Resource Economics (C-FARE) hosted a free national webinar focusing on communicating the value of cooperatives. The webinar is targeted to cooperative managers, employees, board members, members and other stakeholders involved with agricultural cooperatives. This webinar reported on the communication efforts currently used by cooperatives, and examine communication objectives and challenges.
- Farmer perception of cooperatives
- Communicating value to large producers,
- Cooperative involvement in public policy;
- Positive influence of cooperatives on markets
- Increasing member participation.
To view the webinar visit: http://www.extension.org/pages/61310/archived-cooperatives-webinars
