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"Changing Behaviors, Changing Waistlines:
Understanding Consumers' Mindset to Achieve a Healthy Weight"

On Wednesday, July 13th from 2:00-3:00 pm ET, the International Food Information Council (IFIC) Foundation and the Council on Food, Agricultural, and Resource Economics (C-FARE) held a webinar to better understand behavioral research and strategies that encourage consumers to make healthful food choices and achieve a healthy weight.

The national focus on the increasing rate of obesity continues to grow. Despite multiple efforts to assist Americans in achieving a healthy weight and active lifestyle, only minimal success has been achieved in changing consumer behavior. This webinar explored the role of behavioral economics in improving healthful lifestyle choices among consumers and examine one clinician's multi-disciplinary approach to the treatment of obesity.

The webinar complements the Third Quarter 2010 issue of the Agricultural and Applied Economics Association (AAEA) peer-reviewed science magazine Choices – http://www.choicesmagazine.org/magazine/issue.php?issue=22.

The presentations have beene saved using web-seminar technology. View the webinar.

Speaker Biographies and Additional Resources

Presentation Slides

Moderator:
Wendy Reinhardt Kapsak, MS, RD, Senior Director, Health and Wellness, International Food Information Council Foundation

Speakers:
"The Application of Behavioral Economics to Consumers' Food Decisions"
Christiane Schroeter, PhD, Agribusiness Department, and Research Faculty at STRIDE (Science through Translational Research in Diet and Exercise), California Polytechnic State University, San Luis Obispo, California
This presentation will highlight how economists measure the consequences of ob

"Breaking the Behavior Barrier: Strategies to Achieving and Sustaining a Healthy Weight"
Molly Gee, MEd, RD, LD, Director, Behaviorial Medicine Research Center, Baylor College of Medicine This presentation will provide practical strategies to help individuals make healthful diet lifestyle choices and achieve weight management goals.

The Council on Food, Agricultural, and Resource Economics (C-FARE) is a non-profit organization dedicated to strengthening the national presence of the agricultural economics profession. C-FARE's governing board includes prominent agricultural economists representing a wide range of public and private sector interests. www.cfare.org

The International Food Information Council Foundation is dedicated to the mission of effectively communicating science-based information on health, food safety and nutrition for the public good. http://www.foodinsight.org